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Build engaging experiences and capture quality data

Limelight helps marketers capture quality leads, personalize experiences and inform their experiential marketing strategy with data-driven insights.

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TRUSTED BY THE WORLD'S LEADING BRANDS

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How Limelight helps marketers

Meet Limelight, the all-in-one experiential marketing solution

Limelight transforms your customer journey—from seamless pre-event registration to personalized post-show follow-ups. Capture and qualify leads, nurture them into loyal customers, and unlock powerful insights with detailed reporting. Take your experiential marketing strategy to the next level with real-time impact and measurable results.

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56% 

increase in qualified leads.

72%

improvement in lead-to-sale conversion.

203%

increase in sales from consumers who experienced a brand’s live marketing events.

Streamline the entire experiential marketing process

From pre-registration to post-event communication and everything in-between, all in one place.

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Customizable registration pages

Build personalized event experiences

Collect first-party data at every event and automatically create personalized follow-up journeys that engage your audience across channels.

Data capture solutions

Capture quality lead data

Turn any event into a personalized consumer journey with automated follow-up communications. Capture leads securely online or offline, prioritize leads who are ready to buy, and follow up instantly with tailored outreach.

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In-depth reporting and analytics

Measure event performance

Real-time reporting to track every metric that matters. Make informed decisions about your event strategy and measure success outcomes from your experiential marketing efforts. 

Out-of-the-box integrations

Connect with business critical tools

Integrate with technology like Salesforce, HubSpot, Marketo, DealerSocket, Tableau, CDK, Aimbase, Ticketmaster and others to ensure accurate and up-to-date data. Streamline your operations, improve data accuracy, and make more informed decisions.

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What customers have to say

"Using the platform, we were able to accurately measure results and compare against previous years’ activations. Most importantly, we saw a substantial increase in sales leads from key events.” 

Marianne MacNeil

Event Marketing Manager, BMW

“The Infiniti team noticed an improvement with our data collection process at CIAS as a result of our partnership with Limelight. Qualified leads were efficiently expedited to our retailers which contributed to a notable increase in year-over-year sales results.”

Scott Macwilliam

Dealer Operations Manager, Infiniti

“The peace of mind of not having to rely on the Wi-Fi, stress about our website being overloaded or things like typos has made our activations more efficient. The overall process has been much smoother with Limelight. It's been a great improvement.”

Amber Kennedy

Head of Customer Experience, HCB Yachts

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“The goal is to get that attendee data and make it actionable as soon as possible. We were looking for something more agile, where the time to market for a given event was not so long. The Limelight platform itself was turnkey.”

Ashley Luchs
Head of Customer Experience Technology, BMW North America

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Enhance your experiences with these resources

17 KPIs To Help You Measure The Impact of Experiential Marketing

Learn how to build an impactful experiential marketing program with the right KPIs to measure success.

Learn more

How to Plan Test Drive Events That Convert Customers (+5 Examples)

Here are 7 elements of a high-converting test drive event and examples from brands like Porsche, BMW, and Jeep.

Learn more

20 Experiential Marketing Examples That’ll Leave A Lasting Impression

Here are 20 examples of experiential marketing that will help you develop successful campaigns.

Learn more

See the Limelight platform in action

Unlock the full potential of your experiential marketing with Limelight. Get a demo and see how you can capture more quality leads, streamline event management and report on event success.