How to Measure ROI of Experiential Marketing: Tools and Applications

How to Measure the ROI of Experiential
Marketing: Tools and Applications

EXECUTIVE WEBINAR: ON DEMAND

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How to Measure the ROI of Experiential Marketing: Tools and Applications

WITH INSIGHTS FROM

The digital revolution upon us! Consumers are expecting more ways to connect with brands and have higher expectations for experiences. Brands are moving to experiential to form meaningful and lasting relationships, but often fail to gather actionable data from live marketing initiatives.

Without effective data capture, your company could be lagging behind in personalized efforts and proving ROI. In our upcoming webinar, seasoned experiential practitioners will describe how to transform your data strategy and impact bottom line results.

Join our executive webinar and learn:

Which data and KPIs to care about when running a experiential campaign.

How the most progressive brands leverage digital elements to connect and measure live marketing activations.

Specific examples of proper measurement for experiential efforts: before, during and after an event.

EXECUTIVE WEBINAR:
ON DEMAND

RUSS ARMSTRONG

Co-founder & CFO - Limelight Platform

Russ has more than a decade of sales, finance, and client relations experience. He is the Co-founder of Limelight, a platform that empowers marketers to build all of their digital assets to capture actionable consumer data, turning their live marketing efforts into leads and ultimately, quantifiable sales.

CHRISTIAN GANI

Vice President, Development - Match Marketing Group

Christian is a seasoned and well-rounded marketing professional specialized in experiential marketing, digital and social strategy, traditional advertising, event management, and strategic planning. He has a proven track record of developing innovative campaigns for world class consumer brands.

SCOT WHEELER

SVP of Applied Analytics, North America - Match Marketing Group

With over 20 years of experience in analytics, predictive modeling, and performance optimization, Scot is a trailblazer in digital analytics and consumer insights. He specializes in experience delivery and campaign optimization at Match MG for renown global brands and is the published author of 'Architecting Experience'.

Meet The Speakers