How to Measure the ROI of Experiential Marketing: 
A Step-by-Step Guide

Today, marketers face the battle of quantifying program success metrics for the billions of dollars spent on sponsorships, trade shows, events, samplings, and more. In fact, only 46% of marketers say that they can tie experiential efforts back to sales, according to Mosaic.

These speakers have fuelled marketing results for leading brands including

Which specific experiential channels produce the best results, and how do you track their true value to your bottom line? In this executive webinar, we’ll walk through a step-by-step guide on how to run a successful experiential program and prove ROI.

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Meet the speakers

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Principles for measuring successful experiential marketing and prove ROI.

How to integrate these measurement principles into your current projects.

What major brands are doing to report the success of their campaigns.

Christian Gani

Vice President, Development - Match Marketing Group

Christian is a seasoned and well-rounded marketing professional specialized in experiential marketing, digital and social strategy, traditional advertising, event management, and strategic planning. He has a proven track record of developing innovative campaigns for world class consumer brands.

Russ Armstrong

Co-founder and Chief Financial Officer - Limelight Platform

Russ has more than a decade of sales, finance, and client relations experience. He is the Co-founder of Limelight, a platform that empowers marketers to build all of their digital assets to capture actionable consumer data, turning their live marketing efforts into leads and ultimately, quantifiable sales.

Michael Vajda

Managing Partner - Synertia Partners

Michael is a veteran marketing and brand activation leader with over 20 years of experience with Fortune 100 brands. His specialties include ideating and executing multi-city mobile marketing tours, PR stunts, experiential marketing programs, and events within the sports and lifestyle marketing world. 


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