Event & Experiential Trends: What Consumer Experts Have to Say



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Every year, marketers face increased consumer expectations, new challenges, and new trends to keep up with. To help accelerate your event and experiential marketing strategy, consumer experts from The Boston Consulting Group and BI WORLDWIDE have come together to share their key insights and findings from their research.

In this executive webinar, industry experts discuss the trends they saw in 2018 and what to look out for in the years to come.

Join our live webinar and learn:


Chief Operating Officer,  Limelight Platform

Andrew Carlin has more than a decade of MarTech SaaS, sales and client relations experience in both the U.S. and Canada. He has a strong understanding of clients’ changing needs, ongoing support and evolving trends within the industry.


VP,  Experiential, BI WORLDWIDE

Vicki Surprise is a senior-level consumer marketing executive with over 20 years experience in all facets of marketing. Her true passion is helping Fortune 1000 companies design and implement integrated marketing campaigns including mobile marketing, pop-up retail, street teams, sponsorship activation, press events, automotive tours, sports marketing, 3D mapped projection and amplification through influencer and social media strategies.


Management Consultant, The Boston Consulting Group

Zara Lam is a consultant with The Boston Consulting Group. She has spent the majority of her time in the Consumer and Retail practice area advising clients on how to become more effective at addressing consumer needs.
Zara joined BCG from Sears Canada. She has 15 years of experience in transformations across retail and financial services. During her time at Sears, she lead omni-channel strategy development and execution in the Home and Hardlines business. This role spanned category and channel marketing and merchandising - developing growth, partner, pricing and media strategies. Prior to joining Sears, she developed global digital and customer service capabilities for American Express.

Meet The Speakers

The importance of data for experiential and event marketing and how to start measuring.

What major brands are doing to drive engagement and become more memorable.

How to personalize experiences at scale.

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