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Copyright 2017 Limelight Platform
About The Speakers
Increasing The ROI Of Your Experiential Marketing Efforts: What Top Brands Do
As more people use ad blockers, tune out TV commercials and move away from traditional channels altogether, it’s easy to see why more brands are turning to experiential marketing, which creates deeper connections with consumers.
According to a recent study by Freeman, one in three CMOs will allocate between 21% and 50% of their budget to live experience marketing over the next three to five years. How can brands get the most out of their live marketing events?
In this webinar, Marianne MacNeil (Event Marketing Manager, BMW), Nicola Peragine (Senior Manager, Sponsorship, Scotiabank) and Christian Gani (VP of Development, Match Marketing) discuss how changing buying behaviors have created new challenges for brands, and walk through best practices for live and experiential marketing in 2017 and beyond.
With insights from
I Want To See This!
How consumer expectations are challenging brands and shaping the way experiential marketing tactics are delivered
In this executive webinar you will learn:
The way top brands leverage technology to create seamless experiences before, during and after activations
Strategies brands can start implementing to reduce event costs and improve ROI
Andrew Carlin has more than a decade of MarTech SaaS, sales and client relations experience in both the U.S. and Canada. He has a strong understanding of clients’ changing needs, ongoing support and evolving trends within the industry.
Andrew Carlin
Chief Operating Officer Limelight Platform
Marianne MacNeil has more than 10 years of experiential, event and live marketing experience. She has ran hundreds of successful live events ranging from auto shows to sponsorship activations. She is a highly respected industry leader in the automotive and experiential space.
Marianne MacNeil
Event Marketing Manager
BMW Group
Christian Gani is a seasoned and well-rounded marketer who has worked with some of the world's leading brands, including Heineken, Fuji, Nissan and adidas. Areas of influence include: Experiential Marketing, Digital and Social Strategy, Event Management and Strategic Planning.
Christian Gani
VP, Development
MatchMG
On Demand! November 21 at 2 pm EST
Nicola Peragine is an energetic, enthusiastic, accomplished marketer with over 10 years of practical business experience including sponsorship, events, and experiential marketing, digital and social media, communications, project management and people leadership.
Nicola Peragine
Senior Manager, Sponsorship
Scotiabank